Dior’s Beauty Boutique in London’s Covent Garden is one little hub of beauty goodness and the first beauty boutique from the House of Dior. This quaint store has all you desire, from cosmetics turned into little installations to, well, the cosmetics of course. A menu of services including a five-minute beauty lesson, a ten-minute foundation consultation and a thirty-minute My Dior Fragrance Signature service are all on this limitless menu of Dior virtue. To mark Miss Dior Blooming Bouquet over the Valentines-day period (13-15 Feb), they have a selection of in-store treats. Dior will be engraving a personal message on your newly purchased fragrance or nail varnish for an extra special touch and there are also complimentary services which can be booked in-store. The Miss Dior Blooming Bouquet is a delicately floral scent and speaks volumes for the brands obsessions with florals. Expect t find mandarin and peony scents.
The fragrance area is the perfect place to pick your scent. This open area leaves you to your own devices, trying on a multitude of fragrances without bumping elbows with every fragrance hunter about town. It’s a simply pleasurable experience, being in-store. For Mothers Day (28-30 March), Dior will once again be engraving a personal message onto a fragrance bottle as well as hosting a Mother’s Day Moment (£50 redeemable for forty-five minutes) as well as makeovers and champagne. The Miss Dior mini webpage is a true delight too, and can be found here. Covent Garden Piazza, WC2E 8HD
“Miss Dior Blooming Bouquet is a silky, honed perfume. Less of a direct sensual challenge rather like an aura. This is a sparkling, elegant, and gentle perfume.” François Demachy, Dior Perfumer-Creator.