TOY, exclusively at Harrods and online until Nov 23 before going mainstream… Jeremy Scott’s first fragrance for the label = ♥ #MoschinoToy

Oh yes oh yes, another thing to get us excited about before christmas! In true Moschino style, this perfume encapsulates the Moschino brand right now. This scent is AW14 ready; with the current collection being all about the kitsch, the whimsical and the downright clever when it comes to branding resemblance, it’s not shock that the fragrance would follow in the same steps.
TOY (Photo:

“Beyond the bottle and packaging being a radical departure from any fragrance ever before for the brand or otherwise, the scent has a unisex quality to it which has not been done formerly by the brand. I worked on every aspect of the creation of the fragrance. I gave first visual notes coupled with feelings that I felt it should evoke. From there we reworked the first sample scents to shape them into what it finally became.”

Jeremy Scott in an interview with Vogue

When will you be getting yours?


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