Gareth Pugh

House of Holland

Jean-Pierre Braganza

These designers have received funding to create fashion films to be presented at London Fashion Week.

Gareth Pugh AW06 Photo via Tumblr

“In a first for Fashion Film, the films will be showcased at a breakfast screening open to the public inside the official Fashion Week catwalk tent at London Fashion Week. Each season River Island teams up with a designer to produce a capsule collection as part of its Design Forum initiative and for AW15 it is working with Jean-Pierre Braganza and Google Cardboard to create a film using Google Cardboard – a revolutionary new form of experiencing film through a virtual reality headset via a downloaded onto a smartphone.”– BFC

Jean-Pierre Braganza SS12 Photo: Billa Baldwin via Flikr

‘We’re delighted to see River Island using Google Cardboard to create such an innovative, immersive and interactive piece of film, turning their customers’ smartphones into a virtual reality experience. It’s a great example of how fashion and tech continue to drive and inspire each other.’ – Peter Fitzgerald

House of Holland Photo via 10 Magazine on Tumblr

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