On the opening day of London Fashion Weekend, i was sent to go and have a wander, and this is what i found…
You enter through a bustling crowd, via the security guards and street-stylers and bloggers, and there, you come upon a plethora of designer fashion and cosmetics. Fyodor Golan, J Brand, Maybelline and Toni & Guy, were amongst some of the names showcasing fashions, hair products and fabulous nail colours in the tent. Tantalising fabrics of eclectic prints and cuts adorn racks in the tent. This is far more than a “biannual consumer fashion showcase”, it’s an indulgent experience of British excellence, if you allow yourself to really get stuck in.
There is an extensive list of designers and brands which have set up space at Fashion Weekend this year, with the full list of designers here. One brand which epitomises British style is The Cambridge Satchel Company, which, in 2008, the company was founded, by Julie Deane and her mother and has since flourished. Their Youtube channel illustrates their craft, but it is still hard to forget that these humble begins have transformed into a cult brand and has since accessorised a number of celebrities. Elle Fanning, Alexa Chung and Sophia Bush are amongst the fashionable bunch who crave this craftsmanship.
At Fashion Weekend, The Cambridge Satchel Company have taken themselves a room and filled it with their standard, most recent and even their Peanuts™ collection. Pastel mini-satchels, large burgundy bags and cartoon-illustrated pouches, and satchel, adorn wooden shelves, not forgetting to mention the monogramming station. A perfect gift or personal treat perhaps?
Some rooms hold designer brands including knitwear aficionado Pringle Of Scotland, Jean-Pierre Braganza, Amanda Wakeley and Markus Lupfer; whilst others carry London-founded JOSEPH, Alfie Douglas and the ever-floral Her Curious Nature.
Lest us not forget that it is not just fashion, accessories and cosmetics that the historical walls of Somerset House shelter from the winds; catwalk shows, talks and competing are also wrapped up. Where else could you expect to have talks from from innovative leaders of the industry? Right now, there all at Somerset House. Jean-Pierre Braganza, Sonnet Stanfill (Curator at Victoria & Albert Museum) and Alexandra Stedman, are a tiny example of the fulfilling talks that Fashion Weekend offers; this is alongside the opportunity to watch shows, be pampered and win a variety of things, from watches to scarves from the designers.
“The Events Lounge will once again be host to fashion insider talks offering up unique insight from fashion editors, stylists and leading trend experts.”– LondonFashionWeeknd
“Vodafone London Fashion Weekend offers the rare opportunity to experience trend-setting catwalk shows in the official British Fashion Council Show Space, the same catwalk used for London Fashion Week.”- LondonFashionWeeknd
Don’t miss out on the collection of Meli Melo bags, with the beautiful Thela Multi Lux Green Suede & Cheetah bag up for sale, or Jessica Russell Flint’s area, whose whimsical prints are some of my personal favourites; flamingos and Hellman’s mayonnaise, are but two of my favourite designs.
The rooms are a maze of fashionable excellence and the atmosphere is buzzing, but you can pick up a show guide to keep you informed on events which takes place in the extensive space that is Somerset House. There’s coffee and food and an extensive collection of beautiful things to keep even the fussy eye, somewhat engaged. So head over to WC2R 1LA, where the fashion is second to none and there’s shopping to be done!