Store Crush: & Other Stories

Never has one been able to, to this day, fall out of love with & Other Stories. This is why: A photographic journey.

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In the window: The Collaborations 

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Photo: MariannaMichael

The current collaboration is VANS FOR & OTHER STORIES. The collaboration-collection is small, but the Vans are Beige or the dalmatian print (photographed above) and come in slip-ons or lace ups. They’re super-cute, Spring/Summer ready and need to be on your feet for ultimate comfort and style. 

There is also the CLARE VIVIER & OTHER STORIES collaboration which features bags, clutches and small accessories. It’s the second Vivier collaboration for the brand, and these pieces are bold, bright and reasonably priced. They work great with a wardrobe of muted palettes, or otherwise, work just as well with brights and patterns for your own personal mix.

Graphic Prints in every piece 

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Photo: MariannaMichael

The bag (photographed above) at £65, is not the only piece to feature this multicoloured-graphical print. The print also adorns a number of pieces in the store, along with a variety of new prints in store to satisfy all print-enthusiasts. Head to the Tumblr page and keep up-to date with styling the collections, editorials, inspiration and the finer details.

If you’re not after graphic or quirky prints, do not fear. The London & Other Stories store spans over two large floors full of enticingly clean-cut, sharp and well-made clothing, from basics to trend and to Other Stories signature pieces. & Other Stories is a brand which appeals to all. Discriminate of nobody, it is one of few brands on the high street to cater for all ages and all styles. Whether in your twenties or nineties, and whether you like oversize, fitted, sleeveless of puffy-sleeved and long skirts, something is to be found amongst the masses.

“& Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Our creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price. Today, a woman with a love for fashion creates her own style. She wears things that feel right to her and reflect her personality. & Other Stories is about bringing everything she can wear into one place, focusing on the whole look. We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing.” – & Other Stories

Beauty IMG_4846_2

Soaps, lotions, hand-creams and cosmetics. The packaging is simple and the products are beyond that. The hand creams, at only £4, come in a variety of thirteen scents (with Moroccan Tea being a personal favourite), along with the Floral Memento body Scrub at £7 and lipgloss in Tanbark Plum (but which comes in twenty-seven colours). Not only do the products look great on the shelf, especially if your interior style is Scandi, but the products are long-lasting and stand out from most high-street-fashion cosmetics.

They’ve taken skincare to lab-level as they’ve put a variety of skin-basics as well as target-area products to de-stress, exfoliate and cleanse, on the shelves, alongside scented candles for the perfect spa-esque experience.

Order from & Other Stories online and you can add a free sample of beauty product to your cart. 

Store Design 

IMG_4852_2The layout is minimalist. Tables, partitions and simple racks. Mirrors, photos, bulldog clips and a white metal mesh staircase. A scattering of glass jars with plant-parts, foliage of small flowers. Nothing more, nothing less. The store is product-focused and a little less hard-sell to the masses. & Other Stories, despite it’s expansive product range and variety-for-all, adopts the niche. It’s all for the metropolitan, self-assured, self-aware, story-loving woman and the store allows for at least that.

“In-store environment and visual merchandising plays an imperative role in conveying the brand’s ethos. Consumers are immediately struck by the unconventional juxtaposition of products; bags are displayed with shoes among body lotions, jewellery with matching nail polish. Lingerie is not contained within a designated corner but is omnipresent alongside outerwear.”- fashionunited.co.uk

Since March 2013, this store has become a fashion-playground, a pop-up shop to stay.

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