Since 1992, Alexandra Shulman has been an innovative and progressive editor-in-chief of British Vogue. When news broke of her shock departure, everyone from Katie Grand to Hamish Bowles and Jo Ellison were considered by fashion-professionals as being in the running of the prestigious role. Edward Enninful’s name cropped up occasionally, blurred by a multitude of names as the industry tried to predict the direction British Vogue would be taking to carry the magazine forward; but early this April, Enninful was declared the new editor-in-chief, and talk of his future has yet to conclude.
The industry is intriued by Enninful’s imminent role. Since his stint as a model, Enninful has taken up some illustrious positions, from fashion director at i-D – making him the youngest to ever serve the role at 18, to contributing fashion editor for American Vogue and fashion and style-director of W. In twenty-decades, Enninful has been a great contribution to the global fashion industry, and this new role may have just become his most highly anticipated endeavour.
A selection of i.D covers under Enninful’s direction
More recently, a legion of shifts have taken place in the industry, with exits by François-Henri Pinault of the Puma Board, Natalie Massenet joining Farfetch, Stefano Pilati’s Exit from Zegna and Tisci’s exit from Givenchy. The industry is changing. Fashion is evolving and the future of brands and companies are somewhat uncertain. These transitions are more than a shift in job-roles for the individual. They show us the impact that these individuals have on the global market. The power of individuality and what a person can bring to a conglomerate, small business or magazine. The industry needs these changes for financial gains and otherwise. Diversity is highly sought after as is a need for innovative alternatives to current problems that face different aspects of the business.
Yes, history was made when Enninful was declared the new editor-in-chief; but gender and race aside, what Enninful has faced as a barrier in the past, can now be celebrated, proving that such biases do not belong in the arts.
His Instagram is flooded with sniped of his body work as well as with the many bouquets this visionary has been receiving in recognition of his prestigious position in today’s industry.
As for Edward Enninful’s future at British Vogue, his bold vision, forward-thinking and background amongst various areas including styling, consulting and directing, is likely to bring British Vogue a unexpectedly needed change, propelling it into an uncertain and evolving future.